攜手共創部落新「旅」力-山林部落見學旅遊模式建構
Developing a Model of Sustainable and Educational Tourism in Mountains and Indigenous Communities: Cooperation between NTTU and Indigenous People in Taitung
計畫名稱：
攜手共創部落新旅力山林部落見學旅遊模式建構
Developing a Model of Sustainable and Educational Tourism in Mountains and Indigenous Communities: Cooperation between NTTU and Indigenous People in Taitung
學校/單位名稱：
國立臺東大學
National Taitung University
計畫議題：
在地關懷
計畫類型：
萌芽型(B類)
計畫理念：
本校期望透過地方培力的運作方向，培育大學生及部落青年成為山林遊憩專業知識的旅遊達人，分別從學生、居民以及公部門，三面向去實踐本校的社會責任。藉增加在地的遊憩機會，帶動地方的經濟，創造就業機會，協助青年返鄉創業，達到人才循環永續之效。
National Taitung University (NTTU) facilitates local communities to take responsibility to sustain their economy and environment. Practicing our social responsibility, NTTU educates university students and the youth of local indigenous communities to become the professionals of mountain recreation, conservation and tourism. Working together with students, residents, and government departments, NTTU encourages and assist the youth to return to their communities to join recreational businesses as a part of their sustainable development roadmap.
計畫簡介：
本計畫與金峰鄉公所協作，針對部落的需求，發展兼顧環境與文化永續經營的「山林部落深度旅遊」。本計畫參與學系(文化休閒與產業系、數位媒體系、體育學系)有數百位年輕學子，藉由大學與部落互為主體的結合，讓大學教師之課程及教學，以部落作為場域，讓大學生透過實現在地關懷的「做中學」經驗，認識多元文化、建立數位資源、練習遊程設計並參與導覽解說，創造一個在地學習與在地就業之「互動、協力、共好」的價值。
In this project, NTTU collaborates with Jinfong Township Office to develop sustainable tourism that protects the environment and local cultures. Hundreds of students from three school departments (i.e., the Department of Cultural Resources and Leisure Industries, the Department of Physical Education, as well as the Department of Education Industry and Digital Media) participate in our events and teaching activities. In Jinfong, students learn key ideas and practices of cultural diversity, digital resources, tour route planning and guided tours with commentary. By acknowledging the subjectivity of local tribes, the students create new core values that shed light on interactions, cooperation and expertise sharing.
計畫場域：
臺東縣金峰鄉(22°35'40.7"N 120°57'38.6"E)
欲解決問題：
金峰鄉在莫拉克風災後，藉由各界金援及自身毅力，努力重建家園，嘉蘭部落保有豐富生態加上深具特色的原民文化，但因部落整體缺乏發展共識及深度旅遊產業鏈結等困境，部落面臨向外推廣的挑戰。本計畫著重在深度觀光旅遊、山林探索活動、數位文創行銷等三面向主軸，結合這三個領域專長科系的師生與部落協力，一同體驗部落自然與文化之美，發展可永續經營的「見學旅遊」模式。
Jinfong was one of the many tribes being severely hit by Typhoon Morakat in 2009.The residents of Buliblosan, one of the tribes located in Jinfong, has been rebuilding their tribe since the disaster. They currently maintain their indigenous cultures and protect their natural resources. Simultaneously, Buliblosan faces a number of challenges, including the lack of consensus among residents regarding community development. Additionally, the residents need to strengthen their ability to promote in-depth local tourism. This project is one of many attempts that incorporate the expertise of NTTU’s teachers and students into tourism. They introduce knowledge and technologies of in-depth tourism, mountain recreation, and digital culture to Buliblosan. By doing so, the teachers and students collaborate with local residents to develop sustainable and educational tourism.
解決方案：
以部落特色資源為核心，發展具部落優勢的營隊與主題旅遊模式的協力理念，真實體驗部落旅遊，讓青年踏入部落看見其中特色與優勢，喚起青年在地關懷意識。藉師生與部落的互動交流，產生多元多向的學習效益，如：專業的導覽解說，透過深度訪談，紀錄耆老口述的文化與歷史，完成部落專屬的導覽解說手冊、明信片與海報。依當地特色，規劃部落遊程創新設計並參與競賽，製訂專屬在地的遊程服務與經營建議報告書，提昇部落旅遊行銷與體驗活動的經營能力。強化在地與產業的連結，讓臺東部落旅遊發展有更堅強的支持系統，落實各種永續發展的可能性。
This project focuses on the sustainable and educational tourism in an indigenous context. NTTU and local residents work together to explore the strengths of such kind of activities. By attracting the youth to enter or return to their communities, this project aims to raise their awareness for sustainable development. NTTU’s teachers and students also visit the indigenous communities to interact with local residents to enhance the learning processes. Key examples of such interactions include in-depth interviews, oral history, guided tours, and also the production of leaflets, postcards and posters. Moreover, NTTU has participated in tour route design competitions and completed related reports to strengthen its marketing and managing skills regarding tourism. This project helps the indigenous communities in Taitung to sustain their economy and environment.
未來願景：
創造一個在地學習與在地就業之「互動、協力、共好」的價值共創合作模式，建構一個大學與部落合作的「山林部落見學旅遊協力運作模式」讓臺東大學在培養人才的宗旨之外，還能成為一所研究與學習融入在地需求，體現真正在地有感的大學，期許這個模式不但對參與社區有益，未來也將循此運作方式，在其它場域，複製成功經驗。
This project aims to create a new model that emphasizes collaboration, mutual support, and learning between NTTU and indigenous communities inside Taitung. By developing sustainable and educational tourism in Jinfong, this project will continue to find suitable kinds of activities that fit in the other communities.
計畫網址：
